Alibaba Group has announced the return of its LiveNOW Training Programme, a corporate social responsibility initiative dedicated to the Malaysian community. In addition to the regular LiveNOW 2020 programme, the 2022 edition will be remodelled to upskill and reskill more Malaysians, including the B40 group other underserved communities, and help them unlock potential opportunities in the interactive e-commerce world.
Designed for individuals who are interested in exploring a career as a KOL (Key Opinion Leader) live-streamer or online video producer, LiveNOW 2022 is also relevant for business owners, especially micro-entrepreneurs, who are keen to host their own Livestream or produce their own e-commerce videos to deepen consumer engagement.
Fully sponsored by Alibaba, the training will be conducted in three languages across three Saturdays – 25 June for English, 2 July for Bahasa Malaysia, and 9 July for Mandarin. All training sessions will be held online to accommodate more participants across the country.
“The rise of a mobile-first reality in recent years means that consumer engagement formats such as livestreaming and online videos are increasingly intertwined with commerce. Encouraged by the positive response we saw in 2020, we are excited to bring back our LiveNOW CSR programme this year to open the door to potential opportunities in interactive e-commerce wider for Malaysians, as part of Alibaba’s commitment to enabling access to the digital economy for all.”
Jess Lew – Country Manager, Tmall Taobao World Malaysia, the Alibaba business unit supporting the LiveNOW programme
In addition to the original module about KOL live streaming covered by LiveNOW 2020, this year’s training will be upgraded to include an online video production component given the increased use of short videos as a marketing means in recent years. Participants will be able to learn from expert guest speakers, including coaches from Taobao Malaysia and Lazada Malaysia, as well as KOLs who will share their first-hand experience and insights.
This year’s Programme has also been optimised to create more post-training opportunities for participants to put what they learn into practice. Those who complete the training are welcome to join the LazTalent Community – Lazada’s pool of grassroots live streaming KOLs. Additionally, they can join Lazada as a Marketplace seller and enjoy the benefits and hands-on support under Lazada Malaysia’s Hari-Harimau New Seller Kickstarter Package. They will also receive an official digital certificate in recognition of their participation.
Online registration for the Alibaba LiveNOW Training Programme 2022 is now open for all Malaysians aged 18 years and above. Seats are available on a first-come, first-served basis.