Last week, gamescom asia 2021, the region’s first satellite event of the world’s largest computer and videogames festival, successfully wrapped its inaugural event on a high note in Singapore. Held from 14 to 17 October 2021 both virtually and physically, across platforms, the first consumer and trade hybrid convention has set the stage for upcoming events in Singapore. The event also featured the GTR (Global Top Round) Accelerator conference and Branded’s Gaming Matters as part of its overall offering.
gamescom asia 2021 was graced by Mr Alvin Tan, Minister of State for Ministry for Trade and Industry and Ministry for Culture, Community and Youth. This year’s conference featured exciting panels, keynotes, and technical dialogues by regional and global experts from That’s No Moon, Riot Games, Take-Two, Cygames, Microsoft Xbox, Secret 6, Bandai Namco, Square Enix, Neon Doctrine, KOEI TECMO, Google Play, Scopely and many more.
Another highlight of gamescom asia’s Trade Zone was the digital and physical expo. The online Trade Zone recorded a high of 41,000 interaction points between attendees, 37 sponsors and exhibitors like TikTok, Snapchat, Google Play, Ubitus, GSC Game World, Nintendo, CareGame and more, over 4,800 booth visits and hundreds of meeting requests by attendees over the week of gamescom asia. The onsite exhibition welcomed some global names exhibiting through their Singapore-based branches like Virtuos, Epik, The Australian Global Business and Talent Attraction Taskforce, and a buzzing Singapore Pavilion of 11 homegrown companies to give delegates an opportunity to experience games and products first-hand and finally network face to face.
Being its first year, community building was a big part of gamescom asia 2021. The event launched and livestreamed on the official Discord and TikTok channels, partnering with media like eGG Network and UnGeek and creators to co-stream, holding a fan art contest and NFT giveaways in-stream to encourage gaming fans in the region to actively participate.
Those who missed out on the event can watch the replay in gamecom Asia 2021’s VAULT. With this being the prelude to a fuller scale event in 2022, there’s more of gamescom asia to come in the near future.