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    Ubisoft Launches The Fair Play Program, A New Tool To Raise Awareness About Disruptive In-Game Behaviors

    Ubisoft announced the launch of the Fair Play program, a new platform in the Ubisoft Connect ecosystem designed to promote positive in-game interactions. This new learning platform featuring self-paced learning capsules has been designed to provide players with resources to better understand in-game disruptive behaviors and the impact it can have on other players’ experience. This initiative is a continuation of Ubisoft’s bigger journey of creating gaming structures that foster more rewarding social experiences and avoid harmful interactions through multiple approaches such as the recently announced “Zero Harm in Comms” research project launched with Riot Games.

    This beta of the platform designed by digital learning experts features 5 learning capsules including facts and statistics about toxicity in online gaming, an explanation of what makes players “tilt” and a self-assessment for players to better understand the situations that can push them towards it, advice from a pro-player and tips on how to best react to disruptive behavior.

    At Ubisoft, our key objective is to create games that foster positive online experiences and to make sure that players evolve in safe communities. – Disruptive behavior in games is an issue we take seriously and that we believe should be tackled through multiple approaches. We believe that education and the promotion of positive play are paramount to inducing a positive shift in players’ experience.

    Jérémy Marchadier – Director of Player Safety at Ubisoft.

    The Fair Play program launches today alongside the Rainbow Six Reputation Score display, a new tool that will enable Tom Clancy’s Rainbow Six Siege players to have a clear and concrete understanding of the impact of their behavior in-game.

    He is actually very shy, introvert but no choice, have to go out to buy games. He likes food and food likes him. He somehow manage to find a job with the right time accommodate to gaming. He has a very short attention span, therefore has to finish a game fast or else a simple pun can distract him for the entire day. Yes a Pun, he loves puns as much as he loves games; easily distracted, whichever comes next.

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