Spotify has recently announced their partnership with Riot Games for the first time ever in conjunction with the Esports event of League of Legends. This partnership aims to create a unique and seamless audio universe for the millions who enjoy the game as much as they do the music.
In this first-of-its-kind collaboration, Spotify and Riot Games will produce a behind-the-scenes look at the making of the Worlds Anthem, develop various podcast series, create curated playlists, and launch a new League of Legends Esports Music Hub on Spotify. This partnership reflects both brands’ commitment to creating quality digital content and memorable fan experiences.
As we all know the magnitude League of Legends brings to the MOBA scene, last year, tournaments were held in over 37 different cities across five continents, with a record-breaking viewership of 21.8 million average minute audience watching the 2019 World Championship Final unfold. But gamers and fans aren’t just playing, they were also streaming. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month—a sizable number of both gamers and Spotify users.
“Our partnership with Riot Games will create a first-of-its-kind audio universe for the millions of Spotify and League of Legends fans across the globe. As the exclusive—and first ever—global audio service partner for League of Legends, we plan to create a world class audio streaming experience for our users, making discovering both music and podcasts easier than ever before.”
June Sauvaget – Global Head of Consumer and Product Marketing
Here are some insights as to what fans can expect soon:
- Official League of Legends Esports Hub: Music is already important in the League of Legends world, but Spotify is taking it one step further by creating a hub. Get excited for new and existing music, podcasts, and playlists inspired by the gaming community, including Official League of Legends and Road to Worlds 2020 playlists with more to come.
- Exclusive and original podcasts: Spotify and Riot Games are working to create and launch several new League of Legends podcasts. Untold Stories: Top Moments from Worlds—a 9-episode series leading up to the 10th League of Legends World Championship this fall—will be the first. Listeners will be able to hear about the top players and anthems through game highlights, recorded interviews, game sound effects and new interviews with key players. Thanks to the extended partnership, Spotify and Riot Games look forward to evolving this podcast over the years to come.
- Elevated music moments: Spotify will provide fans with a behind-the-scenes look at the creation of the Worlds Anthem through the Worlds Anthem Takeover on Spotify. This musical anthem is the highly anticipated hero song of the year. It is released alongside a bespoke music video and is then performed during the Opening Ceremony of the World Championship Finals, setting the tone and celebrating the big event. In previous years, Riot Games has worked with artists including Imagine Dragons, The Glitch Mob, and Against the Current.
“Music and audio are an intrinsic part of our sport and game, so we are thrilled to partner with Spotify to provide our fans with another platform where they can enjoy the ultimate manifestation of League of Legends. As a disrupter in their space similar to Riot Games, Spotify allows us to collectively challenge the limits of possibility as we blend sports, technology, entertainment, and music to create iconic experiences and content that inspire generations.”
Naz Aletaha – Head of Global Esports Partnerships, Riot Games
Spotify and Riot Games will stay committed and work together to create compelling audio experiences in music and podcasts for fans to enjoy in the near future.