HomeGadgets & TechPOCO Roars Into 2024 With New Devices For Gen Z Trendsetters

    POCO Roars Into 2024 With New Devices For Gen Z Trendsetters

    POCO, a popular technology brand among the young generation of tech enthusiasts, is kicking off 2024 with the launch of two updated X-series mobile devices and its latest M-series model to empower Gen Z to maximize their gaming, streaming, and social media experiences.

    Each of these upgrades represents a major revamp that pushes the limits of the midrange smartphone market to deliver flagship-level technology, aesthetics, and performance at affordable price points.

    The new POCO X6 Pro and POCO X6 update the fan-favorite X-series with the very latest processors and technologies. They deliver an enhanced display for smooth and immersive visuals and a triple-camera setup for professional-level content creation.

    The exciting POCO M6 Pro is popularizing flagship-level features and experiences, especially for social media aficionados with a premium display, massive storage, and turbo charging, all with unbeatable price performance.

    After a stellar 2023 in which POCO celebrated our fifth anniversary and met fans and partners at our first-ever POCO Carnival held in Thailand, we are once again shaking up the smartphone market. Providing users with everything they need and nothing they don’t, we are making it possible for POCO fans to level-up to premium performance and features fine-tuned for the ultimate in full-frame gaming action, movie watching and social media content creation – These are the flagship-level technologies that our users have told us will help them maximize their digital experiences in 2024 and beyond

    Angus Ng – Head of Product Marketing at POCO Global

    POCO X6 Pro: Flagship-level performance and experience for a new ‘SPEED-CIES’ of user, with no compromises

    Designed to deliver excellent experiences without compromising performance, the new POCO X6 Pro unleashes flagship chipset, memory, and storage together with big battery power.

    To meet the next-generation needs of a new species of hardcore gamer – a ‘SPEED-CIES’ that comes with faster loading, smooth-as-silk operation and instant reactions that keep up with the blistering speed of their gameplay.

    Offering the most extreme gaming performance ever for an X-series smartphone, POCO X6 Pro features the new Dimensity 8300-Ultra chipset that sets a new speed record for a POCO device with an AnTuTu benchmark of 1,464,228[1].

    This premium processor delivers faster, smoother performance and improved power efficiency to fully immerse users in their favorite power-hungry games for longer.

    As we debut the MediaTek Dimensity 8300-Ultra on the POCO X6 Pro, consumers will have the opportunity to enjoy a full range of premier experiences and accessibility features like generative AI capabilities and flagship-grade memory – We have been working closely with POCO to optimize our chipset to provide adaptive gaming technology, fast connectivity and low-power savings to unlock the possibilities of premium smartphone experiences for a new generation of users.

    Dr. Yenchi Lee – Deputy General Manager of MediaTek’s Wireless Communications Business Unit

    To match this speed, the POCO X6 Pro offers up to 12GB of memory and up to 512GB of storage for smooth use and serious multitasking, allowing users to seamlessly shift between taking photos, editing video and sharing social media content.

    The device also comes with the upgraded WildBoost Optimization 2.0 for wickedly fast and fluid gaming experiences.

    Both of the new POCO X6 Series devices also boast an astonishing 6.67″ CrystalRes Flow AMOLED screen that delivers smooth life-like action in games or video and vivid colors even under bright sunlight. With ultra-slim bezels, the X6 Pro’s high screen-to-body ratio of 94% ensures a full-screen experience and a sleek, modern aesthetic.

    Professional-looking images are a must for today’s digital natives. It is equipped with a 64MP triple camera setup and new features, including OIS (optical image stabilization) to help users capture crystal clear photos during motion[2].

    It goes further to add Motion capture and Motion tracking camera functionality that automatically identifies and tracks the person, animal, or object that is the focus of the video[3].

    This delivers great results for vloggers capturing the breathtaking action of a skateboarding run, dance battle, or wildlife scene.

    POCO X6: New levels of power and performance that redefine the midrange category

    Smashing expectations of the mid-range smartphone, POCO X6 brings the power and performance that Gen Z users need to make the most of every day. The new device packs a punch thanks to its next-generation Snapdragon 7s Gen 2 Mobile Platform, and enhanced memory and storage, and powerful battery.

    Users can enjoy smooth and speedy experiences whether they are taking photos, watching high-resolution videos, or gaming through the day and night.

    Deepu John, Senior Director Product Management, Qualcomm Technologies, Inc. said: “Sporting the Snapdragon 7s Gen 2, the POCO features 4nm technology for fast and robust performance with great power efficiency.

    This remarkable device benefits from a strong performance boost compared to the previous generation and boasts Snapdragon Elite Gaming features for incredible gaming experiences.

    Snapdragon® 7s Gen 2 is also packed with AI capabilities such as image noise reduction, deep learning face detection for better facial recognition, AI-based echo cancellation, and noise suppression that leverages the Qualcomm® AI Engine to make consumer experiences even more seamless and efficient.”[4].

    Upgraded display and camera capabilities round out the POCO X6 offering. Like the POCO X6 Pro, it delights users who prioritize screen real estate, as well as content creators who post stunning high-resolution photos and videos to social media.

    Crucially, the new device’s 64MP main camera introduces flagship-quality OIS while an additional 8MP ultra-wide lens and 2MP micro camera let the photographer explore different genres, from expansive landscapes and group photos to detailed close-ups of the smallest insects or a new perspective on an everyday object.

    Users can further unleash their creativity with an expanded portfolio of filters and frames, including new retro and scenery filters, that help them create different looks for social posts that are memorable in all the right ways.

    Despite weighing in at just 181 grams[5], the device is powered by a large 5100mAh (typ) battery that supports 67W turbo charging. This allows the device to power up to full capacity in 44 minutes so users are ready for uninterrupted music and video playback, high-speed gaming action and social media sharing without the wait[6].

    POCO M6 Pro: Unlimit your play with premium immersive entertainment experiences at a midrange price

    With power and performance rarely seen in the midrange smartphone in its price bracket and a top-tier display that is sure to impress, the POCO M6 Pro lets young users dive into the action with on-the-go entertainment and social media browsing.

    The first-in-series 120Hz Flow AMOLED display with ultra-thin bezels offers full-screen, top-quality viewing that is more immersive and easy on the eyes[7]. Users will enjoy smoother scrolling, more fluid animations, and a better experience during fast-paced games and video watching.

    The display also boasts 16x super-resolution touch – a highly accurate touchscreen that is significantly smoother and steadier than a standard screen, allowing greater speed and precision for next-level gameplay[8].

    POCO’s latest flagship-level offering is perfect for social posts as well, with an upgraded 64MP triple camera and inbuilt OIS and EIS (optical and electronic image stabilization) to help users take and share stunning photos and videos[9].

    OIS is rare in a midrange phone, reducing camera shake and blur for professional results. This makes it possible to capture a clear image or smooth video when there is only one chance to nail the scene, even with less-than-steady hands – perfect for securing an epic shot of a basketball game.

    But what if you sit a bit far back from the ball court? That’s no problem with the 2x in-sensor zoom, which allows users to capture sharper and more detailed images from afar.

    The POCO M6 Pro has been further updated with the young generation in mind. Featured here in its global debut, the powerful Helio G99-Ultra chipset is considered the one of most powerful chipsets on the market at its price segment.

    It is designed for entertainment and delivers powerful performance at smooth frame rates. Along with a great chipset, for the first time in M-series, the POCO M6 Pro comes with great memory and storage, up to 12GB RAM and 512GB ROM[10].

    Charging is faster than ever too, with first-in-series 67W turbo charging for powering up the phone in a rush before heading out to work or study or for a night on the town.

    Product Availability

    POCO X6 Pro 5G will be available in three color options: Black, Yellow, and Grey, while POCO X6 Pro 5G comes in White, Blue, and Black. Additionally, the POCO M6 Pro will also be available in three colors: Black, Blue, and Purple.

    From January 11th to January 18th, exclusive early-bird prices on these models are available at exclusive e-commerce platforms{12}. All products will be available on official POCO stores on Shopee and Lazada from January 19th, 2024 onwards.

    Please find variant options and pricing in the table below:

    Product Variant Price Early Bird Offer[11] Platform
    POCO X6 Pro 5G 8GB+256GB RM 1,499 RM 1,299 Shopee
    12GB+512GB RM 1,699 RM 1,499
    POCO X6 5G 8GB+256GB RM 1,199 RM 1,059 Lazada
    12GB+256GB RM 1,299 RM 1,159
    12GB+512GB RM 1,499 RM 1,359
    POCO M6 Pro 8GB+256GB RM 999 RM 839 Shopee
    12GB+512GB RM 1,199 RM 1,039


    [1] Data tested by POCO internal Labs. Actual results may vary.

    [2] OIS can only be used with a supported mode and format.

    [3] Motion Capture and Motion Tracking need to be actively turned on from Settings

    [4] Qualcomm, Snapdragon and Snapdragon Elite Gaming are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

    [5] Weight testing by POCO internal Labs. Actual results may vary.

    [6] Based on test results from POCO internal Labs. Actual results may vary.

    [7] The refresh rate can be adjusted to up to 120Hz for supported apps.

    [8] 16x super-resolution touch is available through OTA (over-the-air). Actual results may vary.

    [9] OIS and EIS can only be used with a supported mode and format.

    [10] Available storage and RAM are less than the total memory due to storage of the operating system and software pre-installed on the device.

    [11] Early bird offer starts from 11 January to 18 January 2024, while stock lasts.

    [12] All products will be available on Official POCO Store on Shopee and Lazada from 19 January 2024 onwards.

    About POCO

    POCO is a young independent brand born out of Xiaomi Corporation. As of now, POCO has entered 98 global markets. The POCO philosophy – “Everything You Need, Nothing You Don’t” – drives the brand to focus its research and development efforts entirely on POCO fans’ requirements and feedback. This relentless pursuit of technology that its fans truly need democratizes decision-making to accelerate the company’s evolution and refresh the smartphone industry.

    He is actually very shy, introvert but no choice, have to go out to buy games. He likes food and food likes him. He somehow manage to find a job with the right time accommodate to gaming. He has a very short attention span, therefore has to finish a game fast or else a simple pun can distract him for the entire day. Yes a Pun, he loves puns as much as he loves games; easily distracted, whichever comes next.

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