Apple Reveals The New iPhone SE – A Powerful Design With An Iconic Design

Apple has announced the latest iPhone SE which keeps the iconic design with exceptional capabilities and performance for an incredible price. The new iPhone SE comes in a compact and durable design together with iOS 15 to deliver a seamless user experience.

Iconic Design With 4.7 Inch Display

The iPhone SE has a beautiful durable design that features aerospace-grade aluminium and glass. The same toughest glass in a smartphone that is used for the back of the iPhone 13 Pro and iPhone 13 is also used for the iPhone SE. It is rated for IP67 for water and dust resistance and featured the familiar Home button with Touch ID to help with the ease of private, and secure alternatives for logging into apps, authorizing App Store purchases, making Apple Pay transactions and many more.

A15 Bionic: The Ultimate Smartphone Chip

The lightning-fast A15 Bionic which was introduced with the iPhone 13 is now finally available for the iPhone SE. The A15 packs a 6-core CPU, the fastest CPU in a smartphone with two high-performance cores and four high-efficiency cores, making the iPhone SE 1.8x faster than the iPhone 8. The 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as unlocking features for iPhone SE like Live Text in the Camera app with iOS 15 and on-device dictation. Perfect for photography, gaming, and augmented reality experiences, A15 Bionic makes every action feel fluid.

New Camera Experience Powered by A15 Bionic

The iPhone SE features an all-new camera system powered by the A15 Bionic, with a 12-megapixel ƒ/1.8 aperture Wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photographic Styles, Deep Fusion, and Portrait mode. Smart HDR 4 which was first introduced with the iPhone 13 and iPhone 13 Pro uses intelligent segmentation to apply different adjustments for colour, contrast, and noise to the subject versus the background. This ensures faces are properly exposed in challenging lighting and renders people in the same photo individually, with different adjustments optimised for lighting and skin tone for each person. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multi-frame image processing. Preset and customised preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing, optimising for texture, details, and noise in every part of the photo. The image signal processor in A15 Bionic delivers significantly improved videos with reduced noise, particularly in low light, with better white balance and truer skin tone.

5G Comes to iPhone SE

5G allows users to take advantage of the latest generation of wireless technology, with faster uploads and downloads, lower latency, and better experiences in more places. With 5G available for the iPhone Se, you can do things like seeing family with higher-quality HD FaceTime calls, even when on cellular data and not on Wi-Fi. With iOS 15, SharePlay on 5G unlocks powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. Smart Data mode will intelligently conserve battery life by automatically shifting the iPhone to LTE when 5G speeds are not needed. Support for 5G worldwide is growing, with more than 200 carriers in over 70 markets and regions supporting it by the end of the year.

Featuring iOS 15

iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait mode, SharePlay delivers a way for users to share experiences with friends and family while on a FaceTime call, Focus helps users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognise text in a photo and allows users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and state IDs, and privacy controls in Siri, Mail, and more places across the system further protect user information.

Pricing and Availability

• iPhone SE will be available in 64GB, 128GB, and 256GB models in midnight, starlight, and (PRODUCT)RED starting at RM2,099.
• Customers will be able to pre-order iPhone SE beginning at 9 a.m. MYT on Friday, 18 March, with availability beginning Friday, March 25, from apple.com/my/store and in the Apple Store app.
• iPhone SE is also available through Apple Authorised Resellers and select carriers.