2021 was another record year for gaming chatter on Twitter, as Twitter continued to serve as the go-to place for game publishers, gaming media, popular streamers and entertainers, esport leagues, teams, players and commentators.
In 2021, there were more than 2.4 BILLION Tweets about gaming, up 14% year over year and a more than 10x increase from 2017. And, Q4 2021 was the biggest quarter for gaming conversation ever on Twitter. In 2021, Indonesia, the Philippines, and Thailand are among the top 10 countries Tweeting the most about gaming globally.
Countries Tweeting the Most about Gaming:
1. Japan
2. United States
3. Korea
4. Thailand
5. Brazil
6. Philippines
7. Indonesia
8. United Kingdom
9. France
10. India
The gaming community around the world came to Twitter to talk about the biggest moments of the year as in-person esports events returned to centre stage, publishers dropped new games like Halo Infinite, media outlets continued to expand coverage of the space and NFTs became a hot topic. Here’s a look at Twitter’s global gaming conversation insights from 2021:
Most Tweeted About Video Games:
1. Genshin Impact (@GenshinImpact)
2. Apex Legends (@PlayApex)
3. Ensemble Stars! (@ensemble_stars)
4. Final Fantasy (@FinalFantasy)
5. Fate/Grand Order (@fgoproject)
6. Animal Crossing: New Horizons (@animalcrossing)
7. Knives Out (@game_knives_out)
8. Minecraft (@minecraft)
9. Project Sekai (@pj_sekai)
10. Fortnite (@fortnitegame)
Most Tweeted About Esports Teams:
1. LOUD esports (@LOUDgg)
2. FaZe Clan (@fazeclan)
3. paiN Gaming (@paiNGamingBR)
4. G2 Esports (@G2esports)
5. Fnatic (@fnatic)
6. Furia (@FURIA)
7. 100 Thieves (@100Thieves)
8. DetonatioN Gaming (@team_detonation)
9. T1 (@T1)
10. Team Liquid (@TeamLiquid)
Most Tweeted about Gaming Events:
1. E3 2021 (@E3)
2. The Game Awards (@TheGameAwards)
3. Xbox Games Showcase (@Xbox)
4. Gamescom 2021 (@Gamescom)
5. Summer Game Fest 2021 (@SummerGameFest)
Most Tweeted about Gaming Personalities:
1. Colon (@Colon56N)
2. AuronPlay (@auronplay)
3. Felipe Neto (@felipeneto)
4. Ibai (@IbaiLlanos)
5. Dream (@Dream)
6. GeorgeNotFound (@GeorgeNotFound)
7. Corpse Husband (@Corpse_Husband)
8. Sapnap (@sapnap)
9. BadBoyHalo (@BadBoyHalo)
10. Junichi Kato (@unkochan1234567)
Most Tweeted about Esports Athletes:
1. Mongraal (@Mongraal)
2. Bugha (@bugha)
3. Benjyfishy (@benjyfishy)
4. Scump (@scump)
5. Rekkles (@RekklesLoL)
6. Nobru (@Nobru)
7. FalleN (@FalleNCS)
8. Mixwell (@Mixwell)
9. TenZ (@TenZOfficial)
10. s1mple (@s1mpleO)
Most Tweeted about Esports Leagues:
1. CBLOL (@CBLOL)
2. Call of Duty League (@CODLeague)
3. VALORANT Champions Tour (@VALORANTEsports)
4. Overwatch League (@OverwatchLeague)
5. League of Legends Championship Series (@LCSOfficial)
Here’s a look at Twitter’s gaming conversation insights in Malaysia from 2021:
In Malaysia, Genshin Impact (@genshinimpact) is the Most Tweeted About Games in Malaysia for 2021 followed by Kena: Bridge of Spirits (@emberlab), Roblox (@Roblox), PUBG: Battlegrounds (@PUBG), and Valorant (@PlayVALORANT) rounding out the top 5. Meanwhile, the top 5 Most Tweeted about Esports Teams in Malaysia are Team Secret (@teamsecret), OG (@OGesports), Sentinels (@Sentinels), T1 (@T1), and Team Spirit (@Team_Spirit).
“As we continue adjusting to life in the middle of a pandemic, people are finding new ways to make connections with various communities, and one of them is through gaming. The growing conversations that happened around gaming on Twitter reflect the increasing attention from the public on Twitter about various games, esports teams, and gaming personalities. Twitter is about connecting people and brands to give them the latest updates for the industry through conversations that happens #OnlyOnTwitter,” said Maurizio Barbieri, Head of Sports & Gaming Partnerships for SEA and Greater China at Twitter.
So what’s next for 2022?
2021 was a banner year for gaming, but there is a lot of hype about what we’ll see in 2022. Twitter will be here to help you stay up to date on all of the content & conversation from esports events like the Call of Duty League, ESL Pro League, Halo Championship Series, Rocket League Championship Series, Fortnite Championship Series and Riot Games’ leagues like the LCS, LEC & VCT to major gaming events like E3, Geoff Keighley’s Summer Game Fest, IGN’s Summer of Gaming, Gamescom, The Game Awards & much more.
Gaming continues to be the area where people are making connections and finding new communities on Twitter. The diversity of the community on Twitter shows the high appeal of the gaming industry for everyone to follow, discuss, converse, and share.
