Are you a gamer, a pokemon lover, and a fashionista? Well, now there’s something you can carry this autumn to show off all 3 of your personalities at the same time in stylish fashion.
The French brand, Longchamp, and its popular bag, Le Pliage have come together with one of the most iconic brands in the world, Pokemon, in a special collaboration that merges both Fashion and Gaming Cuteness.
This blend of French elegance and Japanese kawaii leaves nothing to chance. Longchamp is an acknowledged master in the art of dynamic collaborations that revisit Le Pliage® with brio.
Pikachu brings a touch of fun to these bags which are available in four exclusive versions. In black and white LGP canvas, in embossed leather or in a numbered, limited edition. Lastly, in black canvas featuring a Pikachu specially designed for the fashion house and wearing a jockey’s helmet that pays homage to the Longchamp logo.
The collaboration would mark Longchamp’s first entry into the Gaming and Entertainment scene, and here’s what Longchamp’s Maison Artistic Director, Sophie Delafontaine think about it.
For all those who once dreamt of being a Pokémon Trainer, this new Le Pliage® bag is your ultimate badge of honour. Save the date all around the world for October 13, 2020!
To help celebrate the collaboration between Longchamp and The Pokémon Company, Pokémon GO players will also be able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory item available between October 2 and November 17, 2020.
Pokémon GO will be celebrating the collaboration with a special in-game event for all Trainers timed during the Paris Fashion Week. Beginning Friday, October 2 at 8:00 a.m. Pacific Time (GMT -7) and continuing through Thursday, October 8 at 10:00 p.m., certain fashionable Pokémon will be appearing in the wild, challenging Trainers in raids.
Trainers can search for these rare Pokémon in style with the Longchamp x Pokémon backpack available in the Pokémon GO shop. They can also match their avatar in by picking up any of the four exclusive versions of Longchamp x Pokémon Le Pliage bag available on longchamp.com and in Longchamp points of sales from October 13, 2020 (October 9, 2020, in Japan).
Kenji Okubo, President of The Pokémon Company International said
The Longchamp x Pokémon collection, arriving in stores and online all around the world on October 13, 2020. The collection will be available on selected shops exclusively in Japan only from October 9, 2020. The Pokemon GO Longchamp avatar backpack accessory will arrive earlier on October 2, 2020.
There is no price list yet but it probably won’t be far from the current price range Longchamp’s Le Pliage bags are selling. A quick check on Longchamp Japan’s website revealed that some of the bags are going at around 45-60,000 yen. That’s around RM 2,300 per bag, or USD 550. It costs more than a PlayStation 5, but hey, it’s a branded bag with Pikachu!