Xbox and PC Game Pass have announced their multi-year partnership with the BWT Alpine F1 Team – bringing together the worlds of gaming and F1 for fans alike. Starting this weekend at the Formula 1 Lenovo Japanese Grand Prix, Xbox, and PC Game Pass logos will be displayed across both Alpine A523 cars and paddock areas. Also, fans will get the opportunity to engage with interactive Xbox activations during key races throughout the season.
The new partnership also highlights Xbox’s deeper commitment to the world of motorsports – from their recent partnership with Porsche, to the highly anticipated return of Forza Motorsport on October 10th.
We are extremely pleased to be partnering with Xbox, a household name and strong leader in the gaming industry. Over the past years, we teamed up successfully on a few projects that reached successfully to our fans worldwide. We are now proud to consolidate this experience into a longer-term partnership, built on the foundation of our shared values with both Microsoft and Xbox.
David Gendry, VP – Alpine Sponsoring, Partnerships and Communications
For Xbox and PC Game Pass fans, it’s going to be incredible seeing the logos across both Alpine A523 cars and the Paddock areas during key races each season – with the first race this weekend at the Formula 1 Lenovo Japanese Grand Prix. But beyond that, Xbox will do what they do best – create amazingly fun and imaginative activations that defy conventions, now with the creative minds at BWT Alpine F1 Team. Make sure to look out for these as the season goes on.
For more information, please check out the Xbox Wire Post.
