Samsung introduces Instant Plays feature in its Gaming Hub for mobile, offering instant access to games without installation. Discover how this innovative approach is changing the landscape of mobile gaming and providing new opportunities for players and game publishers alike.
Instant Plays is currently in beta, offering select users in the US and Canada the opportunity to experience game streaming through Samsung’s cloud gaming-enabled platform. This beta launch marks a significant step forward in Samsung’s commitment to providing a seamless and immersive gaming experience for Galaxy owners.
Jikhan Jung, Samsung Corporate Vice President, emphasizes the company’s vision of Gaming Hub for mobile as an all-in-one gaming platform optimized for Galaxy owners. By leveraging cloud technology, Samsung aims to revolutionize game discovery and accessibility, offering a more seamless experience for players.
Jong Woo, Samsung’s Vice President and head of game services highlights the potential of Instant Plays to transform how mobile gamers discover and consume content. The feature not only benefits players by providing instant access to games but also presents new opportunities for game publishers to reach wider audiences and improve user acquisition strategies.
Samsung’s game streaming approach extends beyond mobile devices, with Gaming Hub also available on select Samsung Smart TVs, monitors, and the Freestyle 2nd Gen projector. This expansion aims to offer players more choices in how they discover and play games they love, bridging hardware and software for a better gaming experience.
As Samsung continues to innovate and evolve its Gaming Hub, the future of mobile gaming looks promising, with Instant Plays leading the way toward greater accessibility and enjoyment for gamers worldwide.
