Last year, Dr. TM Roh expanded his responsibilities as Head of Samsung’s MX Business, leading the Corporate Design Center. His career as an engineer taught him that the most sublime designs are intertwined with technological innovation. This new responsibility allows him to delve deeper into how the synergy of design, engineering, and R&D can yield transformative experiences. With his fellow designers, he embarked on a deep exploration of Samsung’s design strategy to understand their roots and envision their growth.
Different Times, Unchanged Commitment
In 1996, Samsung committed to a philosophy: “Inspired by Humans, Creating the Future.” It means their creations are conceived with a deep understanding of you, the user, and they hold an unwavering belief that a user-centric approach is the key to the future.
They feel this even more keenly nearly 30 years on, as they contemplate the fluid nature of human interaction. Users value experiences over mere achievements and meaningful connections over raw technological prowess. They have distilled the Samsung design philosophy into three Design Identities, each one with you at the center: their products must be Essential, Innovative, and Harmonious.
Essential design prioritizes clarity of purpose and ease of daily use. Innovative design emphasizes originality, reflecting purpose in new and distinct ways. Harmonious design ensures all elements work together for a holistic purpose, aligning with societal, environmental and ethical values.
Inspired by Humans, Creating the Future
These three Design Identities are exemplified by their latest hardware and software ecosystem.
Take, for instance, the act of folding and unfolding a smartphone. It seems simple. However, that simplicity users feel is only achieved through a rigorous focus on what is most essential and intuitive. The minimal, sleek appearance housing specialized hinge functionality emphasizes our commitment and the inherent beauty of essential design.
They have raised the standards for foldable smartphonde ergonomics. A difference of millimeter in a device’s thickness may not sound like a big change, but every gram and millimeter in a foldable device requires an engineering breakthrough. It demands craftsmanship with passion. When done well, the benefit to users is huge. That’s why they have innovated to make our latest foldables slimmer and lighter than our previous generations.
Samsung Galaxy foldable is completed by its users, with its personalized experience. With they Galaxy foldables, your self-expression reaches new levels with, literally, the most flexible camera experience in Samsung Galaxy. You can capture the perfect angle, hands-free. The enhanced multitasking experience like a PC also raises the bar for productivity. You can work, collaborate, or game on-the-go.
Samsung Galaxy Tab and Wearables are designed in the same spirit. They work with each other harmoniously in an ecosystem that opens up a powerful connected experience, serving as a seamless extension of your needs, priorities and unique personality.
Whatever the Samsung Galaxy experience is, when they say, “Inspired by Humans,” they don’t just mean people. They also mean their communities, their environment and their planet. Samsung Galaxy devices are designed with sustainability for the future in mind because even the smallest actions could contribute to a large impact – such as protecting our planet. When they say, “Creating the Future,” that includes our responsibility today to ensure a sustainable tomorrow for the future generation.
Our Shared Journey to a Better Tomorrow
When design comes together with technological innovation, it brings forth new possibilities. With innovative technologies, people can make the most of today and ultimately create the best possible tomorrow. Samsung invites you to join them at Unpacked, where they will pull back the curtain on their latest devices and experiences — inspired by you, created for you.
In a way, they were nearly 30 years in the making, a culmination of decades of human-inspired design. But this is also just the beginning. Seeing the ways their innovations blend into your lives, enabling new possibilities for creativity, productivity or self-expression, will inspire the next steps of their journey. So, Samsung encourages you to navigate this journey together, harnessing design and technology to create a future that truly reflects you.
With that said, Dr. TM Moh would like to invite you to make your calendar for Unpacked on 26 July.