Southeast Asia – In a spectacular fusion of gaming and pop culture, PlayStation has announced an exhilarating collaboration with the multi-talented Korean artist Kim Se Jeong, known for her roles in hit dramas like “The Uncanny Counter” and “Business Proposal,” for its 2024 Lunar New Year Campaign: “Happy New Play-Year.”
Embodying PlayStation’s spirited and playful essence, Se Jeong will bring her vibrant personality to the digital realm, portraying characters from fan-favourite PS5 titles such as EA FC 24, NBA 2K24, FINAL FANTASY VII REBIRTH, and the Horizon series. This unique partnership invites players to immerse themselves in the limitless world of PlayStation 5 gaming.
In the “Invitation from Kim Se Jeong” campaign video, the star shares her excitement, “As a lifelong gamer, I’m thrilled to collaborate with PlayStation. It’s a joy to step into the shoes of iconic characters like Tifa and Aloy. I invite everyone to join the festivities and celebrate a Happy New Play-Year with PlayStation 5!”
Happy New Play-Year Social Challenge #ChatwithSeJeong
In an interactive twist, fans are encouraged to join the Happy New Play-Year social challenge. By using a specially designed Instagram filter, participants can simulate a video call with Kim Se Jeong.
Lucky winners will snag PS5 covers signed by Se Jeong herself among other fabulous prizes. Dive into the fun on PlayStation Asia’s Instagram: www.instagram.com/PlayStationAsia.
Happy New Play-Year Promotions
Gear up for an array of enticing deals this festive season. From Pulse 3D headsets and select PlayStation Studios blockbuster titles to exclusive PS Store* and PS Plus offers, there’s something for every gamer.
Check out the local promotional offerings on the campaign page, as deals vary by region. *Note: PS Store and PS Plus offers are not applicable in Singapore.
ROAD TO THE STAGE 2024 and PlayStation Plus Campaign
Get ready for the ROAD TO THE STAGE 2024 tournaments, featuring EA FC 24 and NBA 2K24, culminating in an offline final in Bangkok this March. Online qualifiers are already underway, leading up to the regional final on February 24th. Winners will enjoy a sponsored trip to Bangkok for the grand finale, with the top 32 from each region receiving a 12-month PS Plus Deluxe membership. For registration and more details, visit the ROAD TO THE STAGE page.
Stay tuned for the PS Plus LNY Engagement Campaign for more opportunities to win and celebrate with PlayStation and Kim Se Jeong.
The announcement ended with PlayStation and Kim Se Jeong wishing fans and gamers a thrilling Happy New Play-Year! Be sure to check out all the deals and campaigns announced.
