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    Wemade Makes Strategic Investment Into Froyo Games, GameFi Platform Supported By iCandy Interactive

    South Korean game developer, Wemade, has announced a strategic investment in Froyo Games on the 31st of May. Froyo Games is a multichain GameFi platform that has multiple games and development initiatives supported by its strategic partner iCandy Interactive.

    With over 20 years of track record and blockbuster MMORPG “Legend of MIR series”,
    Wemade is well-known by hundreds of millions of players globally. The Company is
    currently servicing more than a dozen P&E games, including a global hit MMORPG MIR
    4, in which users can trade items and characters by WEMIX token. MIR 4 alone
    gathered 6.5 million monthly average users across 170 countries in a few months.
    WEMIX platform welcomes both in-house games and other studio games with leading
    blockchain technology of the industry. Players can earn game tokens by playing games
    and then swap with WEMIX which can be traded in global exchanges. Currently 13
    games are on board in the WEMIX platform and the platform aims to service 100 games
    by the end of 2022.

    Froyo Games was launched in January 2022 via an Initial farming Offer at
    Pancakeswap, one of the largest defi platforms in the world. Since its launch, Froyo
    Game has announced its principal strategic partner iCandy Interactive and several
    major game-titles in co-development with iCandy Interactive.

    Australia-listed firm iCandy Interactive (ASX: ICI) is one of the largest independent
    game developers in Australia and South East Asia that develops and publishes
    traditional and Web 3.0 games. iCandy Interactive employs more than 600 full-time
    employees across multiple countries.

    iCandy Interactive has recently acquired Lemon Sky Studios and Storms to achieve
    their regional expansion plans. Lemon Sky Studios is an award winning game studio
    that provided game art and animation solutions to a long list of AAA game titles that
    include Call of Duty, Final Fantasy, Diablo II, The Last of Us II, Marvel Spiderman,
    Mortal Kombat etc.

    Another notable subsidiary of iCandy Interactive is Storms, a Singapore based game
    developer and publisher that was founded by Singtel, AIS, and SK Telecom – the
    largest mobile network operators in Asia.

    Froyo Games provides a Web 3.0 platform and NFT marketplace based on their own
    token FROYO. It’s based on Ethereum and Binance Smart Chain that provides an
    accessible ecosystem to game developers and users. Froyo is listed on PancakeSwap,
    Apeswap, BKEX, BTSE and CoinW and their major investors are Animoca Brands,
    Spartan, GBV, XT Labs and Gate.io etc.

    iCandy and Froyo announced their partnership agreement in March 2022 for 7 years to
    seek opportunities in blockchain gaming platform and metaverse technology.
    Wemade expects expansion of the WEMIX ecosystem as well as the market
    appearance and more contents by working closely with Froyo Games and iCandy
    Interactive.

    Henry Chang, the CEO of Wemade said “Coupled with WEMIX, a proven utility coin
    and WEMIX Dollar, a 100%-collateralized stablecoin, we will launch our own mainnet
    WEMIX3.0 with DAO-based NFT platform NILE and various DeFi protocols. With the
    open platform WEMIX3.0, we intend to roll out an omnidirectional game partnership
    ecosystem throughout the world. iCandy and Froyo Games will be our strong partners
    who will bring more value to Wemix 3.0”.

    Kin Wai Lau, the Chairman of iCandy Interactive said “Together with Froyo Games,
    iCandy Interactive is pleased to work alongside a prominent global game company
    Wemade to further develop the Web3.0 gaming ecosystems across the geographies we
    have presence in. The combined strength of our union will add exponential ability to our
    product development and marketing capabilities”.

    The strategic investment in Froyo Games is for a significant but undisclosed sum.

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    Klephts
    Klephts
    Content Producer at BunnyGaming. Sith. Retribution Paladin. Exo Hunter. Annoying Husband. Father of two dogs, brother of six dogs. Metal head. Chef-at-home. Too busy to gym. Four eyes.

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