Home Events 2K partnering up with The Leukemia & Lymphoma Society (LLS), part of...

    2K partnering up with The Leukemia & Lymphoma Society (LLS), part of the WWE 2K20 global marketing campaign

    2K is renowned for making some of the best wrestling games in recent times. WWE has also seen their fair share of great wrestlers come and go in their industry. Recently, Roman Reigns, one of their highlighted superstars in the current WWE roster, became a survivor of Leukemia as he fought his way through the business and his part-acting career in a recent movie. Now, 2K is giving Reigns the spotlight in the upcoming game, and as a part of their marketing campaign, will also be a platform for awareness, education and support.

    Using their extensive media and social reach, 2K will be issuing a call-to-action via the WWE Games Twitter account, urging consumers and players alike to retweet the LLS message to further spread awareness on the issue. For each retweet, 2K will donate $2.00 to The Leukemia & Lymphoma Society, up to $500,000.00. No money will be required from consumers, as this initiative is only looking to encourage others to join the movement. In addition to its financial commitment to LLS, 2K will also provide copies of Company-published video games to blood cancer patients, coordinate visits with 2K personnel and WWE Superstars to hospital partners of LLS, host LLS personnel, patients and their families at upcoming WWE 2K20 promotional events, and more.

    “Partnering with The Leukemia & Lymphoma Society, the global non-profit leader in the fight against
    blood cancers, is a natural extension of our WWE 2K20 relationship with WWE and Roman Reigns and
    an opportunity for us to give back to the community, raise awareness and join the fight to find a cure”
    Chris Snyder, Vice President of Marketing for 2K

    As the game is set for release on October 22nd, a spotlight will shine over Roman Reigns as he takes on the 2K Tower Mode. In 2K Tower: Roman’s Reign, they will follow “The Big Dog” through his early days with WWE, including his time as a member of The Shield to
    his rivalries with Brock Lesnar, John Cena, The Undertaker and more.



    Latest News

    Huawei to bring in Lego’s finest educational bricks to smartphones

    Huawei's AppGallery continues to grow with Lego this time joining in.The LEGO DUPLO WORLD is a multi-award-winning app with over 13 million downloads globally....

    Action RPG Scramble aka Persona 5 Strikers will reach western release next February 23, 2021

    Atlus recently announced the western release of Persona 5 Strikers to be coming to PlayStation 4, Switch, and PC on February 23, 2021. The...

    First person shooter, DOOM Eternal coming to Switch with joy-con carnage on December 8th

    Publisher Bethesda Softworks and developer id Software announced recently that The Switch version of DOOM Eternal will be setting up for launch on December 8th via...

    Roguelike narrative card game, Cultist Simulator: Initiate Edition comes to Nintendo Switch on February 2nd 2021!

    Having built up a cult following on PC and mobile, Cultist Simulator: Initiate Edition sets its sights on the Nintendo Switch as announced by publisher...

    Razer’s new THX Certified “Razer Hammerhead True Wireless Pro”

    Razer announced the Razer Hammerhead True Wireless Pro earbuds, featuring both THX Certified audio for high-fidelity sound and advanced hybrid Active Noise Cancellation to...

    PGA Clubhouse Pass arrives for PGA Tour 2K21 with tons of content to be unlocked

    PGA Tour 2K21 will be getting a Clubhouse Pass which is an ongoing live service that allows players to earn and unlock new clubs,...